Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Penguin Books Ltd."

• What Next? Globalisation, energy, international crime, Weapons of Mass Destruction, nuclear proliferation, small arms proliferation, international drugs trafficking, climate change, water shortage, migration, epidemic disease, the fraying of the nation ......

• The Signal and the Noise From the financial crisis to ecological disasters, we routinely fail to foresee hugely significant events, often at great cost to society. The rise of `big data` has the potential to help us predict the future, yet much of it is misleading and ......

• Design as Art How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Bruno Munari was among the most inspirational designers of all ......

• Winning Arguments Everyone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. With all the wisdom of the ages, from Aristotle and Stalin to Yoda and Monty Python, Winning Arguments will show you ......

• Poor Economics Why would a man in Morocco who doesn`t have enough to eat buy a television? Why do the poorest people in India spend 7 per cent of their food budget on sugar? Does having lots of children actually make you poorer? This eye-opening book overturns ......

• Getting Things Done: The Art of Stress-Free Productivity In today`s world, yesterday`s methods just don`t work. In Getting Things Done, veteran coach and management consultant David Allen shares the breakthrough methods for stress-free performance that he has introduced to tens of thousands of people ......

• Worldly Philosophers: The Lives, Times and Ideas of Great Economic Thinkers The final revision of this classic bestseller, the 7th edition defines the common thread linking the world`s greatest economic thinkers and explores the philosophies that motivate them. Hailed by Galbraith as a "brilliant achievement", "The ......

• Blink: The Power Of Thinking Without Thinking Publisher`s Weekly Starred Review. Best-selling author Gladwell (The Tipping Point) has a dazzling ability to find commonality in disparate fields of study. As he displays again in this entertaining and illuminating look at how we make snap ......

• Outliers: The Story of Success Why do some people achieve so much more than others? Can they lie so far out of the ordinary? In his provocative and inspiring book, Malcolm Gladwell looks at everyone from rock stars to professional athletes, software billionaires to scientific ......

• Plutocrats: The Rise of the New Global Super-Rich and the Fall of Everyone Else There has always been some gap between rich and poor in this country, but recently what it means to be rich has changed dramatically. Forget the 1 percent - PLUTOCRATS proves that it is the wealthiest 0.1 percent who are outpacing the rest of us ......

• Exposure Michael Woodford was a company man. He`d risen through the ranks of giant Japanese firm Olympus to become CEO. But just weeks into the job in Tokyo he came across allegations of enormous fraud. Yet his every attempt at investigation was blocked. ......

• The Black Swan: The Impact of the Highly Improbable In the wake of 9/11, Hurricane Katrina, the quagmire in Iraq, and other apparently unexpected disasters, it seems reasonable to wonder about our stunted powers of prediction. Couldn`t we have foreseen these debacles and others and taken steps to ......

• The Impact Equation In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of fol­lowers. You need a potent mix of all of the above ......

• How Much is Enough? What constitutes the good life? What is the true value of money? Why do we work such long hours merely to acquire greater wealth? These are some of the questions that many asked themselves when the financial system crashed in 2008. This book ......

• What Money Can`t Buy: The Moral Limits of Markets Should we pay children to read books or to get good grades? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars, outsourcing inmates to for-profit prisons, auctioning ......