Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "McGraw-Hill"

• Influencer: The Power To Change Anything Whether you`re a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if ......

• Toyota Supply Chain Management: A Strategic Approach to Toyota`s Renowned System The Toyota Production System is the benchmark used throughout the world for "lean" thinking. Now you can model your own processes after those of the company that "wrote the book on supply chain management." Written by two experts on the subject, ......

• The Toyota Way To Continuous Improvement: Linking Strategy And Operational Excellence To Achieve Superior Performance A lean blueprint for creating long-term sustainability the Toyota way! During Toyota’s highly publicized recalls of 2009 and 2010, the legendary carmaker’s 60-year-old reputation for operational excellence was put under the microscope. Business ......

• Toyota Culture: The Heart and Soul of The Toyota Way Winner of the Shingo Prize for Research and Professional Publication, 2009 The international bestseller The Toyota Way explained the company`s success by introducing a revolutionary 4P model for organizational excellence-Philosophy, People, ......

• The Toyota Way Fieldbook The Toyota Way Fieldbook is a companion to the international bestseller The Toyota Way. The Toyota Way Fieldbook builds on the philosophical aspects of Toyota`s operating systems by detailing the concepts and providing practical examples for ......

• Crucial Confrontations The authors of the New York Times bestseller Crucial Conversations show you how to achieve personal, team, and organizational success by healing broken promises, resolving violated expectations, and influencing good behavior. Discover skills to ......

• Strategic Management of Technological Innovation "Strategic Management of Technological Innovation" by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling`s approach synthesizes the ......

• What to Say When... You`re Dying on the Platform: A Complete Resource for Speakers, Trainers, and Executives A heckler is in the audience; the overhead projector breaks; the allotted speech time runs out - these are just some of the panic-producing crises, interruptions, or distractions easily dealt with in this first-aid guide for business speakers. ......

• Six Sigma for Managers Six Sigma is today`s most dynamic management approach for dramatically improving product and process quality-along with employee enthusiasm and involvement. Its success, however, requires a new corporate mindset and an entirely transformed set ......

• World-Class Warehousing and Material Handling This title presents timeless insights for planning and managing 21st-century warehouse operations. Despite today`s just-in-time production mentality, with its efforts to eliminate warehouses and their inventory carrying costs, effective ......

• Import/Export: How to Take Your Business Across Borders Doing business across international borders is more lucrative than ever, and the classic "Import/Export" has all the tools you need to reap the profits of today`s booming world economy. In this exhaustively revised edition, renowned global trade ......

• Gemba Kaizen: A Commonsense, Low-Cost Approach to Management When it comes to making your business more profitable and successful, don`t look to re-engineering for answers. A better way is to apply the concept of kaizen, which mean making simple, common-sense improvements and refinements to critical ......

• Marketing Warfare: 20Th Anniversary Edition The book that changed marketing forever is now updated for the new millennium. In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition ......

• The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today`s ever-changing business climate: Keep It Simple. In this paperback edition of The Power of Simplicity, Trout ......

• The Product Manager`s Handbook Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product ......