Книги о рекламе, маркетинге, PR и дизайну

• Effective Risk Management: Some Keys to Success Risk management is an important project management and systems engineering skill that can be applied to a wide variety of projects. This is particularly important in an era of downsizing, consolidation, shrinking budgets, increasing ......

• The Rise of Fiduciary Capitalismtic

• Managing International Risk The point of departure for this book is the fundamental assertion that managers of international enterprises must cope not only with the hazards that jeopardize the success of ordinary domestic transactions but also with additional perils that ......

• The Divine Right of Capital: Dethroning the Corporate Aristocracy Wealth inequity, corporate welfare, and industrial pollution are the symptoms of our sickened economy, Marjorie Kelly suggests. The underlying illness is shareholder primacy. In The Divine Right of Capital, she shows that the corporate drive to ......

• IPO and Equity Offerings An initial public offering (IPO) is one of the most significant events in corporate life. It follows months, even years of preparation. During the boom years of the late 1990s bull market, IPOs of growth companies captured the imagination and ......

• John P. Kotter on What Leaders Really Do Widely acknowledged as the world's foremost authority on leadership, John Kotter has devoted his remarkable career to studying organizations and those who run them, and his bestselling books and essays have guided and inspired leaders at all ......

• Buyout : The Insider's Guide to Buying Your Own Company Buyout provides managers and executives with the necessary tools and strategies for leading a company or division buyout. It explores the details of the entire buyout process and empowers managers to seize their destiny and take charge. Managers ......

• The Planetary Bargain: Corporate Social Responsibility Comes of Age Unemployment remains stubbornly high in the richest nations of the world, and large transnational corporations continually downsize. A few get richer, but many are wondering where they will find customers for their goods amid the growing ......

• Double-Digit Growth: How Great Companies Achieve It-No Matter What The bestselling author of The Discipline of Market Leaders reveals how companies can achieve sustained growth. In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated ......

• Practical Intuition for Success We`ve all know them: people who seem to effortlessly run on the fast track. They don`t necessarily work harder or put in longer hours; what they do work is their intuition, that powerful sixth sense that tells them how to turn any situation to ......

• The Essential Buffett: Timeless Principles for the New Economy From the bestselling author of The Warren Buffett Way and The Warren Buffett Portfolio comes The Essential Buffett: Timeless Principles for the New Economy. In this fresh take on Buffett`s irrefutable investment methods, Robert Hagstrom shows ......

• Managing Cash Flow: An Operational Focus The fixation on flashy industries like telecommunications, information technology, and financial services in the go-go nineties went hand-in-hand with a fixation on flashy valuation standards-revenue increases, reported profits, earnings per ......

• The Courage to be Rich: Creating a Life of Material and Spiritual Abundance With honesty, empathy, and a dazzling knowledge of how money works, Suze Orman invites us into a realm where our lives and finances can prosper in harmony. Practical, spiritual, and above all financially sound, The Courage to Be Rich takes us ......

• Essentials of Managing Corporate Cash Learn practical, real-world examples and techniques for managing cash. Optimize cash flows and liquidity management. Discover the implications of recently enacted financial deregulation laws. Conduct financial transactions in the global, ......

• Private Equity: Transforming Public Stock Into Private Equity to Create Value Praise for Private Equity "Harold Bierman has blended an excellent mix of important principles with real case study examples for a better understanding on a rather sophisticated finance subject." ?Edward M. Dudley, Vice President & General ......