Книги о рекламе, маркетинге, PR и дизайну

• Финансовый менеджмент. Задачи и решения В настоящем учебно-методическом пособии на простых примерах раскрываются следующие разделы финансового менеджмента: финансовая математика (простые и сложные проценты, простые и сложные учетные ставки, учет инфляции, сравнение операций, модели ......

• Экономический анализ в системе финансового менеджмента В учебном пособии освещены теория, методология и методика экономического анализа, вопросы финансового планирования и бюджетирования. Раскрыты аналитические основы управления капиталом, финансовыми результатами и финансовым состоянием ......

• Investing in REITs: Real Estate Investment Trusts: Third Edition Drawing on more than thirty years of successful investing experience with REITs, Ralph L. Block has created the ultimate REIT guide. This third edition, fully updated, explains the ins and outs of this attractive asset class in an uncomplicated ......

• Sectors and Styles: A New Approach to Outperforming the Market (Wiley Finance) Discover a proven method for making better investment choices The actions of politicians, regulators, and economic policy makers have an enormous impact on the financial markets. In Sectors and Styles , author Vincent Catalano offers an ......

• Live it Up without Outliving Your Money!: 10 Steps to a Perfect Retirement Portfolio Live It Up without Outliving Your Money! "Paul Merriman's new book is a rich and meaty guide to achieving real retirement security. It's full of wise, easy-to-follow advice that will stand the test of time." —Knight Kiplinger, Editor in Chief, ......

• Automatic Wealth for Grads... And Anyone Else Just Starting Out "Michael Masterson has personally helped more people achieve financial independence than anyone else I know. He has been a valuable mentor in my own life. Michael`s credentials go far beyond the fact that he is an extremely successful ......

• Analysis and Algorithms for Service Parts Supply Chains (Springer Series in Operations Research and Financial Engineering) Book DescriptionServices requiring parts has become a $1.5 trillion business annually worldwide, creating a tremendous incentive to manage the logistics of these parts efficiently by making planning and operational decisions in a rational and ......

• The Secret to Paying Your Bills When Your Business Doesn't Have Enough Money! Easy to understand and use budgeting booklet for small businesses. Comprehensive bill-paying system concentrated in a easy-to-implement format. Shows you how to get caught up on past due debts, helps you to know where you are financially - keeps ......

• Investing by the Stars -...

• Going Public: The Theory and Evidence on How Companies Raise Equity Finance During its life, a company must make the critical decision of if, and when, to "go public" by listing themselves on the stock exchange. Two anomalies are apparent: that companies taking this route systematically initially underprice their shares ......

• Corporate Governance and Firm Performance Many studies indicate that a company`s stock price decreases when the company adds restrictions regarding corporate governance to its charter or bylaws. The authors of this monograph analyzed the effect of 20 different governance provisions and ......

• Business Management for Profit

• Managing Derivatives Risk: Establishing Internal Systems and Controls Focuses solely on the risk of the derivative instruments themselves and provides working solutions for the management of the derivatives portfolio. Based on a global research project of the instruments, their uses, benefits and dangers, it ......

• Managing Financial Risk: A Guide to Derivative Products, Financial Engineering, and Value Maximization For years, financial executives and risk managers have recognized Charles Smithson's Managing Financial Risk as the authoritative source for comprehensive coverage of risk management products. While other books may touch on specific strategies ......

• Damodaran on Valuation, Study Guide: Security Analysis for Investment and Corporate Finance Damondaran on Valuation will not only convince you of the vitality of the many valuation models available to you, it will help ensure that you develop the acumen needed to select the right model for any valuation scenario. Written by a gifted ......