Книги о рекламе, маркетинге, PR и дизайну

• Туризм. Макроэкономика и микроэкономика (+ CD-ROM) В книге с компакт-диском на большом иллюстративном материале показано современное состояние международной и российской индустрии туризма. Подробно рассмотрены основы организации туризма, в том числе различные направления туристской деятельности, ......

• Деловая Европа. Правила путешественника Туристические издания предназначены тем, кто путешествует. А что делать, когда поездка в Европу - рабочая необходимость, часть ежедневной жизни, потребность бизнеса? Только в книге Мэри Мюррей Босрок вы прочитаете о правилах бизнес-этикета, ......

• Start Your Own Hair Salon and Day Spa (Start Your Own . . .) Cash In on the High Price of Looking Good Make money while making people look good. If this sounds like a dream come true, then stop thinking and start styling! Attractive hair, newfound energy and a revitalized appearance will remain invaluable ......

• Thirsty? Los Angeles: The Lowdown on Where the Real People Drink Book DescriptionWant to explore the town like a local, whether you?re new there or have lived as an Angeleno all of your life? THIRSTY? Los Angeles gives you the lowdown on the best neighborhood spots to quench your thirst or fire up a new ......

• Food Fundamentals (8th Edition) This clear, concise book helps learners develop a strong basic understanding of food preparation and science within the context of societal concerns related to health and food safety. A three-part organization covers Today’s Food Scene, Food ......

• International Cases in Tourism Management "International Cases in Tourism Management" provides an array of international case studies on tourism management for use as teaching materials, or for students wishing to deepen their understanding of the subject and its key issues. The case ......

• How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop Book DescriptionThe $20 billion gourmet market is nearly recession-proof. In fact, experts indicate that gourmet products actually do better in uncertain times like these as consumers seek out affordable luxuries. If you plan to open a specialty ......

• Professional Event Coordination (The Wiley Event Management Series) Book DescriptionIntroducing a clear path toward event excellence A comprehensive guide to essential competencies for event coordinators, Professional Event Coordination examines the full event planning process and provides the tools and ......

• Strategic Management for Travel and Tourism Book DescriptionStrategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and ......

• Sustainable Tourism Book DescriptionSustainable Tourism comprehensively examines the theoretical and applied dimensions of contemporary sustainable tourism from a global perspective. Using international case studies and examples, it provides cutting edge coverage ......

• Accounting and Financial Analysis in the Hospitality Industry (Butterworth-Heinemann Hospitality Management Series) Book DescriptionThe objective of this textbook is to teach students to be conversational in speaking numbers. This means understanding fundamental accounting concepts, developing solid financial analysis abilities, and then applying them to ......

• The Hotel and Restaurant Business The Hotel and Restaurant Business Sixth Edition Donald E. Lundberg Completely updated to cover current trends and conditions in the hospitality industry, this latest edition of the best-selling text offers an excellent introduction to the ......

• Hotel, Restaurant & Travel Law (Hotel, Restaurant and Travel Law) If you are involved or planning to be involved in the Travel and Hospitality industry as a manager or legal professional, you will find this book to be a valuable tool. Inside are discussions of the legal issues confronted by managers in the ......

• St. Petersburg Day & Nigh. Ночная жизнь Санкт-Петербурга. Российско-американский туристический спра `St. Petersburg Day & Night` - Российско-американский туристический справочник. Вы узнаете о ночной и дневной жизни Санкт-Петербурга, о культуре, политике и о многом другом. Это издание посвящено великому празднику великого города. Невзирая на ......

• Экологический туризм. Учебно-методическое пособие Проблеме экологического туризма посвящена данная книга, в которой анализируется зарубежный опыт развития экотуризма (в Китае, Индии, Пакистане, Австралии и др.), выделены принципы развития данного вида туризма, даны рекомендации по эффективному ......