Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "John Wiley and Sons, Ltd"

• Casting for Big Ideas: A New Manifesto for Agency Managers That advertising agencies must change or die is no longer open to serious challenge. Just how they must change is another matter. Andrew Jaffe combines the knowledge of an insider with the dispassionate perception of an outsider; the clarity ......

• Strategic Tools for Social Entrepreneurs: Enhancing the Performance of Your Enterprising Nonprofit The idea of social entrepreneurship is becoming increasingly popular as nonprofit leaders search for new ways to serve their missions and generate funds for their organizations. In their book Enterprising Nonprofits, the authors offered new ways ......

• Fourth Generation R&D: Managing Knowledge, Technology, and Innovation "A sweeping and insightful analysis of an architecture for innovation in the knowledge economy. Technologists, strategists, and organizational architects will all find this book worth reading, as will students of the modern organization." John ......

• Employee Ownership: The New Source of Competitive Advantage 10 FRONT LINE STORIES ON HOW TO ATTRACT, KEEP AND DEVELOP GOOD EMPLOYEES At a time when employers are searching for new and innovative ways to motivate and retain key talent, employee stock ownership plans are proving to be powerful retention ......

• Financial Planning for Nonprofit Organizations Financial Planning for Nonprofit Organizations provides practical, proven strategies to safeguard your nonprofit organization?s financial future. It coaches you in the essentials of financial planning and supplies easy-to-use tools, concepts, ......

• Build, Operate, Transfer: Paving the Way for Tomorrow's Infrastructure Using the Build, Operate, Transfer (BOT) system, private developers design, finance, construct, and operate revenue-producing public projects, and, at the end of the pay-back period, turn projects over to the community. This book explore this ......

• Value-Driven Intellectual Capital: How to Convert Intangible Corporate Assets Into Market Value "Twenty-first-century firms will live and breathe in an environment increasingly dominated by intellectual capital transactions. This book is a down-to-earth volume that pulls together, organizes, and articulates the best thinking of leading ......

• Solving Accounting Principles Problems Using Excel and Lotus 1-2-3 for Windows. Accounting Principles (+ 3 diskettes) The most complete guide available to help professionals sharpen their accounting and business skills. This unique reference features a logically structured framework that details accounting practices step-by-step, as well as all the newest ......

• Getting the Second Appointment: How to Close Any Sale in Two Calls! In this book, Anthony Parinello—sales guru and trainer to over one million salespeople—presents tried-and-true techniques for getting invited back for a second interaction with potential prospects and customers. This three-part book uses the ......

• Accountant's Guide to the Internet This updated and revised authoritative guide is essential to finding business resources and opportunities available in cyberspace. Written by a practicing СPA, this key reference arrives hilly modernized to accommodate the rapid changes in the ......