Книги по рекламе, маркетингу, PR и дизайну

Серия книг "Essential Managers"

• Project Management This is a practical, pocket-sized guide to project management which will give you the information and skills to succeed. Find out how to improve your project management skills by defining a project brief, identifying stakeholders and building a ......

• Leadership This is a practical pocket-sized guide to leadership which will give you the information and skills to succeed. It helps you to find out how to improve your leadership skills by establishing a vision, inspiring others and championing high ......

• Managing People A practical, pocket-sized guide to managing people which will give you the information and skills to succeed. Find out how to improve your people management skills by learning how to motivate staff, improve performance and create positive ......

• Strategic Management This is a practical, pocket-sized guide to improving your strategic management skills which will give you the information and skills to succeed. Find out how to improve your strategic management skills by learning to set boundaries and test and ......

• Communicate Clearly Learn all you need to know about successful communication from interpreting body language to writing letters optimising meetings to speaking on the telephone. "Communicate Clearly" not only shows you how to hold an audience when making ......

• Managing Budgets Learn all you need to know about the budgeting process from preparing a forecast to monitoring a budget and making adjustments. "Managing Budgets" gives you a clear understanding of the different types of business budget and includes a full ......

• Coaching Successfully Learn all you need to know about helping others to achieve their full potential. From defining performance targets to supporting staff as they progress, "Coaching Successfully" shows you how to motivate others to develop themselves promoting ......

• Understanding Accounts Learn how to understand financial terms and documents and read and interpret company accounts. "Understanding Accounts" not only explains the functions of the profit and loss account, the balance sheet, and the cash flow statement and forecast ......

• Strategic Thinking Learn how to define, develop, and implement a dynamic business strategy with "Strategic Thinking". This concise and informative guide shows you how to plan short- and long-term objectives, how to put together the right team for the right job, ......

• Manage Your Time Learn all you need to know about allocating your time wisely from assessing the reasons that time problems arise to distributing your time realistically and effectively. "Manage Your Time" not only shows you how to prioritize your workload and ......

• Managing Teams Learn all you need to know about successful team management from building up a team that functions effectively to achieving the desired results. "Managing Teams" not only shows you how to establish a productive environment and exploit group ......

• Effective Leadership Develop the competence and confidence to be an inspirational leader. "Effective Leadership" demonstrates the qualities and knowledge a leader needs to carry out everyday decision-making from gaining trust to allocating responsibilities and shows ......

• Positive Thinking Find out how to be positive, optimistic and live a confident and fulfilled life following expert tips, techniques and checklists. Make sure the glass is always half-full as you learn to think positively both in personal and professional ......

• Doing Business in China This is a practical pocket-sized guide to doing business in China which will give you the information and skills to succeed. It helps you explore and understand the Chinese business culture, establish effective relationships, learn to negotiate ......

• Doing Business in India This is a practical pocket-sized guide to doing business in India which will give you the information and skills to succeed. Understand the Indian business culture, run remote teams and achieve your business goals in this fast-growing economy. ......