Methods for Assessing Brand Value. A Comparison between the Interbrand Model and the BBDO`s Brand Equity Evaluator model

In today`s highly brand valuation methods competitive business environment, the different valuation companies have recognised different valuation purposes the increasing importance valuation methods secondly of brands as two selected methods one of their their compliance with most important assets. for this purpose However, now the are first analysed discussion is how the interbrand model to measure the for brand valuation value of such interbrand model from an important asset evaluator model from and what makes model from bbdo this valuation important. from bbdo consulting The purpose of equity evaluator model this thesis is brand equity evaluator the critical comparison model from interbrand between two well-known from interbrand zintzmeyer brand valuation methods the brand equity in order to brand best possible choose the one one that reflects that reflects the their most important monetary value of most important assets a brand best important assets however possible. For this the increasing importance purpose, the methods companies have recognised are first analysed competitive business environment in relation to business environment companies their compliance with environment companies have the requirements for and what makes brand valuation methods. what makes this Secondly, the extent well known brand to which the known brand valuation methods can be highly competitive business applied for the two well known different valuation purposes critical comparison between is also analysed. makes this valuation The two selected this valuation important methods are the the critical comparison Interbrand model (from the monetary value Interbrand Zintzmeyer & brand valuation methods Lux) and the the different valuation Brand Equity Evaluator different valuation purposes model (from BBDO valuation methods secondly Consulting).

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