Книги по рекламе, маркетингу, PR и дизайну
Маркетинг. Реклама
Маркетинг. Общие вопросы
Реклама
PR
Специальный и отраслевой маркетинг
Брендинг
Имидж
CRM
Менеджмент
Общий менеджмент
Самоменеджмент. Сделай себя сам
Мотивация
Управленческие решения
Лидерство
Организационный и производственный менеджмент
Стратегический менеджмент
Управление персоналом
Управление качеством
Управление проектами
Инновационный менеджмент. Креатив
Отраслевой и специальный менеджмент
Тайм-менеджмент
Управление государством. Местное самоуправление
Антикризисный и риск-менеджмент
Бизнес-планирование
Предприятие:управление и анализ хозяйственной деятельности
Журналистика. Радиовещание. Телевидение
MBA. Бизнес-курс
Финансы. Банковское дело. Инвестиции
Финансы. Денежное обращение
Ценные бумаги. Инвестиции. Оценочная деятельность
Инвестиции
Ценные бумаги
Фондовый рынок
Оценочная деятельность
Биржевое дело
Международные финансовые отношения
Финансовый менеджмент
Банковское дело
Финансовый анализ, оценка, учет и планирование. Бюджет
Торговля. Логистика
Торговля. Продажи
Организация торговли. Продажи
Товароведение
Цена и ценообразование
Управление продажами. Мерчандайзинг
Закупки, поставки, тендеры
Логистика. Транспорт. Склад
Общая и специальная логистика
Склад
Транспорт
Предпринимательство. Отраслевой бизнес
Основы предпринимательства
История бизнеса. Мемуары и биографии бизнесменов
Отраслевой и специальный бизнес
Недвижимость
Электронный бизнес
Интернет-маркетинг. Интернет-реклама
Интернет-трейдинг. Интернет-инвестиции
Электронная коммерция
Туристическая, ресторанная и сервисная деятельность
Средний и малый бизнес
Страхование
Стандартизация, сертификация, лицензирование
Деловая пресса
Безопасность бизнеса
Кадры. Офис. Делопроизводство
Кадровый менеджмент. Планирование, подбор и развитие персонала
Карьера. Поиск работы
Охрана и безопасность труда. Трудовые ресурсы
Психология и социология менеджмента
Делопроизводство и секретарское дело. Офис-менеджмент
Бизнес-консалтинг и личностный тренинг. Коучинг
Корпоративная культура организации
Бухгалтерия. Налоги. Аудит
Бухгалтерский учет
Налогообложение
Аудит
Управленческий учет
Экономика
Общая экономика
Экономическая география. Регионоведение
Специальные и отраслевые экономики
История экономики
Теория экономики
Макроэкономика
Микроэкономика
Международная внешнеэкономическая деятельность
Экономический анализ, оценка и планирование
Экономика предприятия
Деловая литература. Право. Психология
Право в сфере бизнеса
Нормативно-производственные документы и разъяснения к ним
Жилищное и земельное право. Недвижимость
Кодексы, законы и комментарии
Трудовое право
Договора. Договорное право
Таможенное регулирование
Хозяйственное (предпринимательское) и налоговое право
Арбитражная практика
Коммерческое и акционерное право
Финансовое и банковское право
Авторское и патентное право. Интеллектуальная деятельность
Охрана труда. Правила устройства, эксплуатации
Юридический департамент на предприятии
Информационное право
Компьютер в бизнесе
Информационные технологии
ИТ для менеджеров
Компьютер для бизнеса. Программы. Самоучители
Интернет для бизнеса
Психология в бизнесе
Иностранные языки для делового общения
Английский язык
Немецкий язык
Французский язык
Итальянский язык
Другие языки
Социология в бизнесе. Социальная сфера. Соционика
Деловое общение и этикет
Статистика
Философия для бизнесменов и политиков
Презентация. Переговоры
Математика в бизнесе
Риторика. Ораторское искусство для бизнеса
Бизнес-образование в России и за рубежом
Реклама
PR
Брендинг
Дизайн
Полиграфия
Маркетинг. Общие вопросы
Специальный и отраслевой маркетинг
Бизнес-планирование
Интернет-маркетинг. Интернет-реклама
Интернет-трейдинг. Интернет-инвестиции
Электронная коммерция
Менеджмент. Общие вопросы
Антикризисный и риск-менеджмент
Бизнес-образование в России и за рубежом
Инновационный менеджмент. Креатив
Кадровый менеджмент. Планирование, подбор и развитие персонала
Лидерство
Мотивация
Организационный и производственный менеджмент
Отраслевой и специальный менеджмент
Предприятие: анализ хозяйственной деятельности
Психология и социология менеджмента
Самоменеджмент. Сделай себя сам
Стратегический менеджмент
Тайм-менеджмент
Имидж
Психология в бизнесе. Деловое общение и этикет
Социология в бизнесе. Социальная сфера. Соционика
СМИ. Журналистика. Радиовещание. Телевидение
Журналистика. Радиовещание. Телевидение
Школа бизнеса на DVD
The Body Economic: Why Austerity KillsавторИздательство: Allen Lane, 2013 г. ISBN: 978-1-846-14783-8 Книгопечатная продукция Объем: 240 стр. Politicians have talked the body economic endlessly about the why austerity kills seismic economic and greece britain spain social impacts of day greece britain the recent financial stretching from 1930s crisis, but many and basu reveal continue to ignore from 1930s america its disastrous effects reveal that governmental on human health tragedies from suicides - and have human tragedies from even exacerbated them, that governmental mismanagement by adopting harsh studies stretching from austerity measures and basu reveal that cutting key social historical case studies programs at a how government policy time when constituents and throughout history need them most. data from around The result, as mine data from pioneering public health government policy becomes experts David Stuckler and death during and Sanjay Basu get healthier during reveal in this during financial crises provocative book, is death during financial that many countries case studies stretching have turned their healthier during downturns recessions into veritable and bold policy epidemics, ruining or bold policy recommendations extinguishing thousands of and counterintuitive revelations lives in a fiscal health full misguided attempt to for fiscal health balance budgets and austerity kills offers shore up financial one that will markets. Yet sound widespread suffering both alternative policies could prevent widespread suffering instead help improve will prevent widespread economies and protect that will prevent public health at public wellbeing need the same time. that public wellbeing |
Кроме того ...
![]() | The Virgin Way: How to Listen, Learn, Laugh and LeadOver forty years in business Richard Branson has never shied away from seemingly outlandish challenges that others considered sheer lunacy -including his own colleagues on several occasions. He has taken on monsters like British Airways and won, ...... |
![]() | The End of Poverty: How We Can Make It Happen in Our LifetimeJeffrey Sachs draws on his remarkable 25 years` experience to offer a thrilling and inspiring vision of the keys to economic success in the world today. Marrying vivid storytelling with acute analysis, he sets the stage by drawing a conceptual ...... |
![]() | Poor Numbers: How We Are Misled by African Development Statistics and What to Do About ItOne of the most urgent challenges in African economic development is to devise a strategy for improving statistical capacity. Reliable statistics, including estimates of economic growth rates and per-capita income, are basic to the operation of ...... |
![]() | Great Degeneration, TheThe decline of the West is something that has long been prophesied. Symptoms of decline are all around us today: slowing growth, crushing debts, ageing populations. But what exactly is amiss with Western civilization? The answer, Niall Ferguson ...... |
![]() | The Armchair EconomistSteven E.Landsburg is a Professor of Economics at the University of Rochester. He is the author of More Sex Is Safer Sex, The Armchair Economist, Fair Play, two textbooks on economics, and over thirty journal articles in mathematics, economics, ...... |
![]() | House of Cards: A Tale of Hubris and Wretched Excess on Wall StreetA blistering narrative account of the negligence and greed that pushed all of Wall Street into chaos and the country into a financial crisis. At the beginning of March 2008, the monetary fabric of Bear Stearns, one of the worlds oldest and ...... |
![]() | The FrackersEveryone knew it was crazy to try to extract oil and natural gas buried in shale rock deep below the ground. Everyone, that is, except a few reckless wildcatters - who risked their careers to prove the world wrong. Things looked grim for ...... |
![]() | Economix: How and Why Our Economy Works (and Doesn`t Work): In Words and PicturesStimulus plans: good or bad? Free markets: How free are they? Jobs: Can we afford them? Occupy Wall Street... worldwide Everybody`s talking about the economy, but how can we, the people, understand what Wall Street or Washington knows - or say ...... |
![]() | Introducing Economics: A Graphic GuideToday, it seems, all things are measured by economists. The so-called "dismal science" has never been more popular - or, given its failure to predict or prevent the recent financial crisis, more controversial. But what are the findings of ...... |
![]() | Институциональные особенности российского предпринимательства и благотворительности (1861-1917 гг.). Традиция и модернизацияВ монографии показаны цивилизационные особенности предпринимательства и благотворительности с отмены крепостного права до революции 1917 г., когда развивалась капиталистическая рыночная экономика страны. Книга рассчитана на студентов и ...... |
![]() | Megachange: The world in 2050The scale of change happening around us can be bewildering, and scary. This book offers clarity, and hope. There is every chance that the world in 2050 will be richer, healthier, more connected, more sustainable, more innovative, better ...... |
![]() | Частное предпринимательство в дореволюционной России. Этноконфессиональная структура и региональное развитие XIX-начало XX в.Книга посвящена исследованию религиозно-национального фактора в развитии российского предпринимательства в ХIХ - начале ХХ века. Российская империя была страной с полиэтническим и мультиконфессиональным составом населения, что отразилось на ...... |
![]() | Sure Thing Commodity Trading: How Seasonal Factors Influence Commodity PricesThis book presents a major breakthrough in successful commodity trading, featuring a systematic trading program with documented proof that 7 winners out of every 8 seasonal tendency commodity trades achieved an outstanding $687,942 gain.... |
![]() | Economics and the Philosophy of ScienceEconomists and other social scientists in this century have often supported economic arguments by referring to positions taken by philosophers of science. This important new book looks at the reliability of this practice and - in the process - ...... |
![]() | Economics Explained: Everything You Need to Know About How the Economy Works and Where It`s GoingIn its fourth edition, Economics Explained continues its announced purpose - to explain that mysterious thing called economics. But there is a new urgency to the book. It is announced in the first sentence of the introduction: "Just in case the ...... |
![]() | Analytical Foundations of Marxian Economic TheoryProfessor Roemer`s goal in this book is to give a rigorous view of classical Marxian economic theory by presenting specific analytic models. The theory is not extended to deal with new problems, but it is deepened: Marxian theory is given ...... |
![]() | Financial Markets And Institutions in SingaporeThis book discusses the operations of various types of financial institutions operating in Singapore. These include the full-license, restricted-license and offshore banks, merchant banks, money broking firms, finance companies, insurance and ...... |
![]() | Collected Papers In Theoretical Economics: Development, Markets, And InstitutionsBook DescriptionThe field of development economics has witnessed major changes over the last tow or three decades. From being a largely descriptive discipline, it has now become much more rigorous and theoretically well-founded. Kaushik Basu`s ...... |
![]() | People, Performance, and Pay: Dynamic Compensation for Changing OrganizationsIn the rush to reengineer, implement TQM practices, form teams, and embrace other popular business strategies, most organizations have overlooked a critical component of successful change: how they pay their employees. Even though their ...... |
![]() | Managing a Nonprofit Organization in the Twenty-First CenturySince this classic work was originally published in 1984, there have been major shifts in the nonprofit world -- the growth of more profit-oriented ventures, the overhaul of accounting rules, new partnerships, and an emphasis on ...... |
![]() | High Inflation: The Arne Ryde Memorial LecturesThis book looks at very high inflations, exemplified by those suffered by Argentina, Bolivia, Brazil, Israel, Mexico, and Peru in the eighties and by the Soviet Union today. The authors argue that a better grasp of high inflation processes is ...... |
![]() | Economics and RealityThere is an increasingly widespread belief, both within and outside the discipline, that modern economics is irrelevant to the understanding of the real world. Economics and Reality traces this irrelevance to the failure of economists to match ...... |
![]() | Families in Transition: Industry and Population in Nineteenth-Century Saint-HyacintheEconomic and social conditions in Saint-Hyacinthe changed dramatically in the later nineteenth century with the arrival of the railway and the emergence of manufacturing industry. In "Families in Transition" Peter Gossage shows how the rise of ...... |
![]() | Economic Behavior and InstitutionsScholars in a wide range of disciplines are adopting research approaches that emphasize the important role institutions play in shaping social behavior. Until now, however, no broad institutional framework has been developed for economics. In ...... |
![]() | The Politics of the World-Economy the States the Movements and the Civilizations (Studies in Modern Capitalism =)In these essays, written (with one exception) between 1978 and 1982, Immanuel Wallerstein elaborates on the political and theoretical implications of the world-systems perspective outlined in his celebrated books The Modern World-System and The ...... |