Книги по рекламе, маркетингу, PR и дизайну

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Eileen C. Shapiro

Fad Surfing in the Boardroom: Managing in the Age of Instant Answers

ISBN: 0201441950
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Chartered Management Institute: Dictionary of Business and Management: Defining the World of Work

The "Chartered Management Institute: Dictionary of Business and Management" is the most authoritative business dictionary available. It features: - More than 6,500 jargon-free definitions of key terms. - Entries drawn from the core areas of ......

The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us

"A comprehensive primer on the development of these Asian tigers." Noam Lupu, San Francisco Chronicle "The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us" is the essential guide to understanding how India ......

The Resilient Enterprise: Overcoming Vulnerability for Competitive Advantage

What happens when fire strikes the manufacturing plant of the sole supplier for the brake pressure valve used in every Toyota? When a hurricane shuts down production at a Unilever plant? When Dell and Apple chip manufacturers in Taiwan take ......

The New Science of Selling and Persuasion: How Smart Companies and Great Salespeople Sell

One of the world`s most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This book takes a new and relevant approach to sales from the perspective of both organizational and ......

Miller's Bolt: A Modern Business Parable

Miller`s Bolt is the fictional story of a top notch manager who is in danger of being fired. For although Jim Manion does his job well, he has unwittingly alienated his co-workers. Given three months notice, Jim consults his friend Peter ......

Stock Market Strategies That Work

How to tradeand make moneyin today`s volatile market Making significant money in the stock market isn`t a given. However, investors can greatly increase their odds of success by knowing the basics of how the market works andmore ......

Hospitality Sales and Promotion (Professional Hospitality Guides)

`Hospitality Sales and Promotion` is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? ......

Managing Change and Transition

Dealing with change and crisis is difficult in any business environment, let alone one as turbulent as managers face today. "Managing Change and Transition" offers comprehensive advice and tools for controlling stress levels and sharing ......

A Company Discovers Its Soul: A Year in the Life of a Transforming Organization

A Company Discovers Its Soul is the engaging story of a year in the life of a fictional, yet true-to-life company as it undergoes profound transformation. Grounded in the author`s own experiences in organizations, it is a tale that probes deeply ......

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Книги по рекламе, маркетингу, PR и дизайну

Fad Surfing in the Boardroom: Managing in the Age of Instant Answers

Кроме того ...