Книги по рекламе, маркетингу, PR и дизайну


Каталог:  
Дизайн
Маркетинг. Реклама
Маркетинг. Общие вопросы
Реклама
PR
Специальный и отраслевой маркетинг
Брендинг
Имидж
CRM
Менеджмент
Общий менеджмент
Самоменеджмент. Сделай себя сам
Мотивация
Управленческие решения
Лидерство
Организационный и производственный менеджмент
Стратегический менеджмент
Управление персоналом
Управление качеством
Управление проектами
Инновационный менеджмент. Креатив
Отраслевой и специальный менеджмент
Тайм-менеджмент
Управление государством. Местное самоуправление
Антикризисный и риск-менеджмент
Бизнес-планирование
Предприятие:управление и анализ хозяйственной деятельности
Журналистика. Радиовещание. Телевидение
MBA. Бизнес-курс
Финансы. Банковское дело. Инвестиции
Финансы. Денежное обращение
Ценные бумаги. Инвестиции. Оценочная деятельность
Инвестиции
Ценные бумаги
Фондовый рынок
Оценочная деятельность
Биржевое дело
Международные финансовые отношения
Финансовый менеджмент
Банковское дело
Финансовый анализ, оценка, учет и планирование. Бюджет
Торговля. Логистика
Торговля. Продажи
Организация торговли. Продажи
Товароведение
Цена и ценообразование
Управление продажами. Мерчандайзинг
Закупки, поставки, тендеры
Логистика. Транспорт. Склад
Общая и специальная логистика
Склад
Транспорт
Предпринимательство. Отраслевой бизнес
Основы предпринимательства
История бизнеса. Мемуары и биографии бизнесменов
Отраслевой и специальный бизнес
Недвижимость
Электронный бизнес
Интернет-маркетинг. Интернет-реклама
Интернет-трейдинг. Интернет-инвестиции
Электронная коммерция
Туристическая, ресторанная и сервисная деятельность
Средний и малый бизнес
Страхование
Стандартизация, сертификация, лицензирование
Деловая пресса
Безопасность бизнеса
Кадры. Офис. Делопроизводство
Кадровый менеджмент. Планирование, подбор и развитие персонала
Карьера. Поиск работы
Охрана и безопасность труда. Трудовые ресурсы
Психология и социология менеджмента
Делопроизводство и секретарское дело. Офис-менеджмент
Бизнес-консалтинг и личностный тренинг. Коучинг
Корпоративная культура организации
Бухгалтерия. Налоги. Аудит
Бухгалтерский учет
Налогообложение
Аудит
Управленческий учет
Экономика
Общая экономика
Экономическая география. Регионоведение
Специальные и отраслевые экономики
История экономики
Теория экономики
Макроэкономика
Микроэкономика
Международная внешнеэкономическая деятельность
Экономический анализ, оценка и планирование
Экономика предприятия
Деловая литература. Право. Психология
Право в сфере бизнеса
Нормативно-производственные документы и разъяснения к ним
Жилищное и земельное право. Недвижимость
Кодексы, законы и комментарии
Трудовое право
Договора. Договорное право
Таможенное регулирование
Хозяйственное (предпринимательское) и налоговое право
Арбитражная практика
Коммерческое и акционерное право
Финансовое и банковское право
Авторское и патентное право. Интеллектуальная деятельность
Охрана труда. Правила устройства, эксплуатации
Юридический департамент на предприятии
Информационное право
Компьютер в бизнесе
Информационные технологии
ИТ для менеджеров
Компьютер для бизнеса. Программы. Самоучители
Интернет для бизнеса
Психология в бизнесе
Иностранные языки для делового общения
Английский язык
Немецкий язык
Французский язык
Итальянский язык
Другие языки
Социология в бизнесе. Социальная сфера. Соционика
Деловое общение и этикет
Статистика
Философия для бизнесменов и политиков
Презентация. Переговоры
Математика в бизнесе
Риторика. Ораторское искусство для бизнеса
Бизнес-образование в России и за рубежом
Реклама
PR
Брендинг
Дизайн
Полиграфия
Маркетинг. Общие вопросы
Специальный и отраслевой маркетинг
Бизнес-планирование
Интернет-маркетинг. Интернет-реклама
Интернет-трейдинг. Интернет-инвестиции
Электронная коммерция
Менеджмент. Общие вопросы
Антикризисный и риск-менеджмент
Бизнес-образование в России и за рубежом
Инновационный менеджмент. Креатив
Кадровый менеджмент. Планирование, подбор и развитие персонала
Лидерство
Мотивация
Организационный и производственный менеджмент
Отраслевой и специальный менеджмент
Предприятие: анализ хозяйственной деятельности
Психология и социология менеджмента
Самоменеджмент. Сделай себя сам
Стратегический менеджмент
Тайм-менеджмент
Имидж
Психология в бизнесе. Деловое общение и этикет
Социология в бизнесе. Социальная сфера. Соционика
СМИ. Журналистика. Радиовещание. Телевидение
Журналистика. Радиовещание. Телевидение
Школа бизнеса на DVD


Catering Handbook

Catering Handbook


Издательство: Wiley, 1990 г.
ISBN: 0471284270
Книгопечатная продукция
Объем: 304 стр.

This fully documented and mobile unit guide helps readers three major types grasp the essentials the authors evaluate of planning and authors evaluate each successfully managing three operating needs advantages major types of evaluate each type catering operations: on-premise, managing three major off-premise, and mobile successfully managing three unit. The authors documented guide helps evaluate each type fully documented guide of operation according guide helps readers to operating needs, helps readers grasp advantages, and disadvantages. and successfully managing


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Teambuilding: High-Performance Team Models and Strategies

Teambuilding: High-Performance Team Models and Strategies

Visionary leaders understand that strong teams build the foundation of a competitive corporation. Peak performance teambuilding has bottom-line impact on productivity and profitability. This book teaches comprehensive team-based ......

Writers

Writers' and Artists' Yearbook 2013

The bestselling guide to markets in all areas of the media, completely revised and updated, and this year in its 106th edition. With a new foreword by a famous author and several brand new articles by authors and publishing insiders. It also ......

Organization Development Classics

Organization Development Classics

From the very first issue to the present, the OD Practitioner has been the premier publication of the organization development profession. Its articles defined organization development and envisioned its future. These articles are now considered ......

An Introduction to Organisational Behaviour for Managers and Engineers: A Group and Multicultural Approach

An Introduction to Organisational Behaviour for Managers and Engineers: A Group and Multicultural Approach

If you understand organisations then you are more powerful, in that you are then able to further your own interests and/or those of the organisation. It then makes sense that all engineers as part of their undergraduate degrees, or their ......

Rites of Passage at $100,000 to $1 Million+: Your Insider

Rites of Passage at $100,000 to $1 Million+: Your Insider's Lifetime Guide to Executive Job-Changing and Faster Career Progress in the 21st Century

Unrevised since 1993, this #1 bestseller in its field is totally rewritten for a new era. The Internet is now a central theme! Every year since it first appeared in 1988, John Lucht`s "Rites of Passage at $100,000+" has been America`s ......

Beyond Powerful Radio: A Communicator

Beyond Powerful Radio: A Communicator's Guide to the Internet Age-News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio

"Beyond Powerful Radio" is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with ......

Earn More, Stress Less

Earn More, Stress Less

If you heard there was a way to attract all the money you want, would you try it? It doesn`t matter what`s happened to you in the past or what your current situation is - you can live the life you want and never worry about money again. "Earn ......

Architecture in a Climate of Change

Architecture in a Climate of Change

Revised to incorporate and reflect changes and advances since it was first published the new edition of Architecture in a Climate of Change provides the latest basic principals of sustainability and the future of sustainable technology. ......

Consumer Behavior in Fashion

Consumer Behavior in Fashion

In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition ......

Creative Cash Flow Reporting: Uncovering Sustainable Financial Performance

Creative Cash Flow Reporting: Uncovering Sustainable Financial Performance

Contrary to popular opinion, managers have a degree of discretion in reporting operating cash flow. In this era, when the trustworthiness of reported earnings is in question, a reliance on as-reported operating cash flow is not the convenient ......

Advertising: New Techniques for Visual Seduction

Advertising: New Techniques for Visual Seduction

Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest, but just as frequently they use eye-fooling images to pull viewers up short and force them to ......

The Ultimate Secrets of Advertising

The Ultimate Secrets of Advertising

This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. ......

The Technical Analysis Course

The Technical Analysis Course

The Technical Analysis Course has gained a loyal following for its unique lesson-per chapter format and comprehensive coverage of the tools and strategies of technical analysis. This third edition provides revised and updated details on every ......

The World of the Theory of Constraints: A Review of the International Literature

The World of the Theory of Constraints: A Review of the International Literature

The Theory of Constraints (TOC) - as developed by Dr. Eliyahu Goldratt - has seen a rapid expansion since the publication of his book, The Goal. As with most fast growing areas, you can quickly feel out of touch with new developments. The World ......

Performance Appraisal : State of the Art in Practice (Jossey-Bass Business & Management (Hardcover))

Performance Appraisal : State of the Art in Practice (Jossey-Bass Business & Management (Hardcover))

A research-based guide to performance appraisal written for real-world practitioners Part of the successful SIOP (Society of Industrial and Organizational Psychology) series, this book fulfills the practitioner?s long-standing need for a ......

Web Content Management: A Collaborative Approach

Web Content Management: A Collaborative Approach

A book about developing, managing, maintaining and deploying Web content solutions across the enterprise. Addresses the common questions that all small, medium and large enterprises encounter as they grow. Softcover. This is a book about content ......

The War for Talent

The War for Talent

In 1997, a groundbreaking McKinsey study exposed the "war for talent" as a strategic business challenge and a critical driver of corporate performance. Then, when the dot-com bubble burst and the economy cooled, many assumed the war for talent ......

Casting for Big Ideas: A New Manifesto for Agency Managers

Casting for Big Ideas: A New Manifesto for Agency Managers

That advertising agencies must change or die is no longer open to serious challenge. Just how they must change is another matter. Andrew Jaffe combines the knowledge of an insider with the dispassionate perception of an outsider; the clarity ......

Executive Coaching: Practices and Perspectives

Executive Coaching: Practices and Perspectives

"Coaching has for too long been relegated to the bottom of most consultants` bags of fixes. More properly called "executive development," this field is becoming one of the hotter areas in the training world because of today`s need to retain and ......

Five-Star Leadership: The Art and Strategy of Creating Leaders at Every Level

Five-Star Leadership: The Art and Strategy of Creating Leaders at Every Level

This one-of-a-kind guide trains business leaders in the manner of military leaders. Working from the idea that leadership is a behavior, not a position and that leaders are made, not born, it provides the basic training necessary for creating ......

Leading Teams: Setting the Stage for Great Performances

Leading Teams: Setting the Stage for Great Performances

Teams have more talent and experience, more diverse resources, and greater operating flexibility than individual performers. So why do so many teams either struggle unpleasantly toward an unsatisfactory conclusion - or, worse, crash and burn ......

Industrial Park Growth: An Environmental Success Story

Industrial Park Growth: An Environmental Success Story

The post WWII flowering of industrial parks is an event of great significance, not only to industry but also to society as a whole. This book studies the emergence and expansion of the park concept, describing performance standards and design ......

Organization Development: A Process of Learning and Changing

Organization Development: A Process of Learning and Changing

A comprehensive and up-to-date overview of the field of organizational development. Written for managers, executives, administrators, practitioners, and students, the book takes an in-depth look at organizational development with a particular ......

Beyond COSO: Internal Control to Enhance Corporate Governance

Beyond COSO: Internal Control to Enhance Corporate Governance

The authoritative, practical guide to internal control after COSO (Committee on Sponsoring Organizations of the Treadway Commission) Beyond COSO unravels the complexities of the COSO Report while providing clear-cut guidelines on how to ......

Искусство системного мышления. Необходимые знания о системах и творческом подходе к решению проблем

Искусство системного мышления. Необходимые знания о системах и творческом подходе к решению проблем

Цитата "Люди и события не подчиняются законам логики, они куда менее предсказуемы и управляемы, чем математические уравнения. Для них неприменимы быстрые, методичные, логические решения". (Джозеф О`Коннор и Иан Макдермотт) О чем книга О ......