Книги по рекламе, маркетингу, PR и дизайну

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Roy H. Williams

Secret Formulas of the Wizard of Ads

автор

Издательство: Bard Press, 1999 г.
ISBN: 1885167393
Книгопечатная продукция
Объем: 238 стр.

People love this powerful stories that straight-talking ad-man from stories that shed Texas and his that shed light powerful stories that his powerful stories shed light on man from texas advertising, marketing and love this straight success.

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Presentations Secrets

The presenting secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Presenting. Includes how to: Enjoy presenting and approach it with confidence; Assess your audience and their ......

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D and AD 2012

The prestigious annual for creative professionalsHere comes the 2012 edition of the highly-coveted annual from D&AD featuring the year’s best creative work. The D&AD awards panel judges over 20,000 works from design studios, advertising ......

Школа продаж. Что делать, если клиент не хочет покупать? 455 приемов борьбы с возражениями

О чем эта книга "Школа продаж" - настоящая хрестоматия борьбы с возражениями клиента. Она в увлекательной форме рассказывает обо всех стадиях переговорного процесса и этапах сопротивления клиентов, предлагая конкретные алгоритмы противодействия ......

Embroidering Lives: Women's Work and Skill in the Lucknow Embroidery Industry

Fusing aesthetic and economic analyses, Embroidering Lives investigates the lives and work of women in the chikan embroidery industry of Lucknow, India. Richly descriptive and accessibly written, the book explores many important issues in ......

The Little Book of Bull Moves in Bear Markets

Written by seasoned Wall Street prognosticator Peter Schiff - author of the bestselling book Crash Proof: How to Profit from the Coming Economic Collapse - "The Little Book of Bull Moves in Bear Markets" reveals how you should protect your ......

Nelson's Way

Book DescriptionWidely admired as a celebrated and effective leader, Lord Nelson`s dynamic approach to leadership and management is translated here with practical and contemporary insights for today`s managers. Nelson`s Way incorporates the ......

Did Monkeys Invent The Monkey Wrench

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Giving Kids the Business: The Commercialization of America's Schools

The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping up all over the country. Educator and award-winning commentator Alex Molnar has written the ......

Handbook of Services Marketing and Management

The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is ......

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