Книги по рекламе, маркетингу, PR и дизайну

Jack Trout - все книги автора

• A Genie`s Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius Newly appointed CEO B.J.Bigdome struggles in his attempt to develop a strategy for effectively marketing his products. Without a background in marketing, Bigdome doesn`t know who to turn to for reliable advice - until a genie appears with ......

• Marketing Warfare: 20Th Anniversary Edition The book that changed marketing forever is now updated for the new millennium. In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition ......

• The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today`s ever-changing business climate: Keep It Simple. In this paperback edition of The Power of Simplicity, Trout ......

• Positioning: The Battle for Your Mind Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It`s the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a ......

• The Making of a Name: The Inside Story of the Brands We Buy How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the ......