Книги по рекламе, маркетингу, PR и дизайну

Steven Heller - все книги автора

• I Heart Design I Heart Design is a collection of "favorite" designs as selected by 80 prominent graphic designers, typographers, teachers, scholars, writers and design impresarios. Designers have preferences, like modern over postmodern, serif over sans serif, ......

• 100 Classic Graphic Design Journals 100 Classic Graphic Design Journals surveys a unique collection of the most influential magazines devoted to graphic design, advertising and typography. These journals together span over 100 years of the history of print design and chart the ......

• Writing and Research for Graphic Designers: A Designer`s Manual to Strategic Communication and Presentation For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs ......

• New Ornamental Type: Decorative Lettering in the Digital Age Expressive lettering and illustrated words: here is a kaleidoscope of highly animated text and type from a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity, and monuments are just a few of the ......

• Menu Design in America, 1850-1970 Appetite for art: over one hundred years of menu graphics. Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more ......

• Alex Steinweiss: The Inventor of the Modern Album Cover "I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music". Alex Steinweiss Alex Steinweiss invented the album cover as we know it, ......